Commercial Agents Prepare Well for Your Listing Presentation

As a real estate agent, the frequency of presenting your business and yourself as the agent of choice is high. As you do more prospecting in your local property market, you will be presenting in front of clients and prospects at least once a day. Your success in the process is therefore critical to your listing conversions.

In most listing situations there will be at least one or two other real estate agents presenting to the prospect on or about the same day. You will only have a short time with the prospect to convince them that you are the best choice of agent in the current market.

Preparation is the key to a listing presentation and sales pitch. Your ability to connect with and involve the other person is also critical. Here are some rules that should be adopted:

  1. Before you start the listing presentation, converse with the other person(s) to understand their focus and concerns. Draw out their comments and ideas that can impact or challenge what you may have to say in the presentation.
  2. Remember that the prospect will enjoy being the centre of attention in any presentation and will generally talk openly to you if asked. Open questions are the key here for you to use.
  3. Pick the character of the client or prospect at the earliest stages of the presentation. You will have to adjust your conversational style to suit their character.
  4. A listing presentation has to be about the needs of the prospect and their property; it is not about you, your business, or your knowledge. Always bring your presentation focus to the client and their property.
  5. Inspect the property before you meet with the client, so you can bring the property into the conversation in a relevant and interesting way. Your personal awareness of the property and the location will give you leverage in the presentation.
  6. Have a group of facts and details to use that are relevant to the sales and enquiry rate of the current market. As part of that process use newspaper clippings and other third party supporting evidence to influence the clients thinking.
  7. If you have a camera and laptop computer that you can use in the presentation, take a number of photos around the property, the location, and the competing properties before the actual presentation. These photos can be used as a slide show running automatically as you present your listing strategy to the client or prospect. Well-chosen photos of their property and location are most important and of the greatest interest to the client.
  8. Understand where the competing properties are located in the area that can impact the subject property, and then have a pricing and marketing strategy set to solve that competition.
  9. Define the target market clearly for the prospect so they can see how their property will be promoted, to whom, and why. Give current facts and figures relative to the activities and enquiry in and from the target market.
  10. Develop at least 5 selling advantages or property focus points that you can build your marketing campaign around. Those points will have relevance to the target market.
  11. Have 3 alternative marketing campaigns designed for use and the selective choice of the prospect. Run through all campaigns explaining the differences but give the prospect an opportunity to decide what campaign they require based on market impact and price.
  12. The presentation is best undertaken with at least three of the senses active for the prospect. That is sight, sound, and touch. Give them something to feel and review as you talk (a proposal will be ideal), speak about the property from the prospects base of need, and show the prospect things about the property that you see as relevant to the marketing strategy.
  13. Create some draft marketing material to show the prospect how their property will look in some of your most important marketing methods.

The sales pitch and presentation strategy that you use should be as natural as possible to your character. For this reason use words and the conversational style that you are comfortable with. The most successful sales people in the industry practice their words and their presentations so they are visibly confident and relevant to the prospects to whom they present.

Presentation Training May Be All That You Need to Succeed

The very thought of presenting one’s self to the general public can be a daunting one for those who have not undergone any type of presentation training. However, it is a skill that can be learned by even the shyest of all people. Through the implementation of a number of different techniques, you can learn how to become a better presenter, and even a true master of the art of persuasion. Imagine what you could accomplish, if you simply knew what to say, how to say it, when to say it, and when not to speak at all. Thankfully, there is a way to become an excellent persuader, if you commit yourself to this arduous task.

The good thing about knowing where you are in your life is that you can get to where you want to be in a matter of months. If you feel that your presentation skills are rather lackluster, simply make a choice to enlist the assistance of someone who is an expert in presentation training. When we look upon a great public speaker, all that we see is the finished result. We do not see the many hours that it took to get to the point where that person is today. The same will be able to be said of you when you acquire the essential skills that you desire. One easy way to learn these skills is by going to the library and looking for books about public speaking, presentation mastery, and other related subjects. Also, you can imitate the vocal mastery of a highly trained orator whom you admire. This could be someone that you know from church, a co-worker, or a business associate. Additionally, you can learn from companies that specialize in teaching others how to present in a public setting.

Since public speaking is feared by such a large portion of our population, the need to learn proper presentation skills is in great demand. Regardless of your reason for wanting to further develop your presentation skills, the sooner that you begin on the journey to presentation mastery, the faster that you will arrive at your destination. As a matter of fact, you will learn a large number of valuable lessons during your training. You can learn incredible lessons such as looking calm on the outside while being scared on the inside, the fact that silence can speak volumes, why folding your arms is not always the wisest thing to do, and many other amazing lessons regarding presentation skills.

Another highly valued skill that many top notch presenters possess is that of being a PowerPoint software expert. Having excellent PowerPoint abilities can allow you to create and give a very compelling presentation. The entire goal of each event that you conduct is for the people that attend your presentation to do what you wish them to do. As long as a certain portion of your audience does as you say, you are doing very well in your presentations.

In the end, you can choose to learn how to become a better presenter via an internet course, an offline school, or a college course. The best courses will allow their students to give each other constructive feedback, give you a chance to present in front of your classmates, and coach you on every aspect of presenting that is imaginable. If you work hard, practice in front of people, and give more and more talks, you will greatly improve your skills via presentation training.

Simple Business Powerpoint Presentation Tips

People presumes that making Powerpoint presentations are very time consuming. If you are given a task of presenting data to your employer or your clients – who are your audiences, you need to work fast to prepare your presentation including compiling all important data into your presentation. There are several ways to organize these data which audiences find it easy to understand. It is crucial when especially you want to close your sales or give a business proposal, or even look for business solutions that meets clients’ needs.

Before you start making one presentation, you should summarized all the related information before you deliver it to your audiences. Remember, simplicity is the main rule of effective presentation. Please use simple slide designs to avoid create confusion among audiences. You can even use plain white background for your slides. Avoid complicated slide designs that could distract your audiences’ attention.

Therefore, you can only include related graphics on your Powerpoint presentations. If you are promoting a product, then you should include pictures of the products. Cleverly arrange the pictures on your slides so that you can capture audiences’ attention. For example, i prefer to put one product picture in one slide to allow clients to experience and discover the product visually.

One of the main reason your clients buy your products because they have the clear view of the potential of your products. You may include few words for the product description on your slides but I prefer to put two-to-three short lines to describe the products. Make sure the text-contents fonts and colors match the background picture.

You can use animation effects to enhance your presentation especially during the appearance of the text-contents and pictures. Normally, I use “Dissolve In” or “Ascend” animation effects for the text-contents and pictures to appear.

Concurrently, charts and graphs are included in these business presentations. You can have mixtures of text and content layouts in your presentation slides. I suggest that you do not mix bullet-texts with chats and graphs together. For example, insert three dimensional charts and graphs to show your annual profits to your employer. If you are using bar graphs, maximize the use of color effects in every bar graphs. Most business presenters use primary colors in their graphs. If you are using plain white backgrounds for your presentation, dark colored charts and graphs are chosen as the foreground objects of the slide presentation.